How to Make More Money as an Influencer in 2022

Have you ever wondered how to earn more money in 2022 as an influencer? Here at SKILLR, we’re all about putting a little extra dough in your pocket. 

With the rise of the gig economy, side hustling and influencer culture, there are so many opportunities and ways to make money.

If you're an influencer looking for a way to earn extra cash, here are a few practical tips to help you get started.

What is an influencer?

By definition, a social media influencer is a person who has the power (or "influence") to affect buying decisions of consumers due to their authority or expertise in a particular field or industry.

Influencers today often use social media platforms such as Instagram, LinkedIn, TikTok and other social networks as a means to sway consumers to shop products and services in exchange for payments from brands.

How much money does an influencer make?

Influencer earnings vary widely by many different variables. Depending on the niche, the influencer marketing campaign and the size and purchasing power of the following, there’s a large range for potential income. 

Typically, social networks with a high following earn much more money than those with fewer subscribers.

A less experienced influencer might just get around $100 per week, while top influencers typically earn much more. To give you a better idea, micro influencers are defined as having a social media account with anywhere between 10,000 to 50,000 followers. At that level, they can make between $40,000 to $100,000 per year. 

On the other hand, macro influencers (100,000 followers or more) can earn tens of thousands of dollars per post.

Earn money as a SKILLR Pro

Are you an influencer, adviser or expert in a specific niche or industry? We're talking dating coaches, fitness and nutrition gurus, makeup artists, personal stylists, musicians, tech heads, tarot card readers and meditation guides among many others.

If you're an expert in a particular field of knowledge and want to use your skills and expertise to earn extra cash, SKILLR just might be what you are looking for. It’s the newest breakthrough in 2022 where influencers and industry experts can earn extra cash by doing what they love.

SKILLR is a mobile app that serves as a one-stop-shop for consumers to have instant one-on-one, on demand, live video sessions with an expert, or Skillrs as we call them. 

As a Skillr, you have the opportunity to share your passion and knowledge around your own custom schedule, getting paid by the minute.

It's great because you can either work from home or on the go. You get to set your availability and your rate per minute. 

Not many social media influencers get the chance to work with their followers in a container like this! SKILLR offers a great opportunity for influencers to connect with their audience, putting them face to face with their followers via video chat.

If you’re an influencer or industry expert, SKILLR is a perfect way to establish yourself as an authority in your niche, share your knowledge, entertain your audience and make money while doing so. 

If this sounds like it might be up your alley, download the app and explore the community for yourself. On the SKILLR website, tap "Become a Skillr" and follow the link to the job application form.

Aside from working as a Skillr, there are several other ways today's influencers can earn extra cash.

Become a brand ambassador

Brand ambassadors make more income by having an ongoing relationship with a brand and promoting said brand’s products and services. Brand ambassadorships are similar to sponsorships, but there are some differences. 

Brand ambassadorship usually entails a longer-term relationship as opposed to the shorter relationship of sponsored content. 

Influencers might agree to six-month ambassador contracts with brand representatives or branded companies. They can also often appear as models or promoters on brand websites or social networks.

Affiliate marketing

Affiliate marketing occurs when an influencer shares a hyperlink for a product and receives a portion of the profits for each follower that buys the product using that link. This is a popular way for influencers to make a profit. 

For instance, fashion influencers will share links to clothing. Their followers buy them and earn income. In some cases, it can be a little less but the earnings of influencers who have a large following can be quite impressive.

Creating e-courses and digital products

In recent years, influencers of all kinds are moving more in the direction of the education field where they offer digital product sales to teach a specific subject to their audience. Travel bloggers can create courses that show people how to travel on a budget. 

Business coaches can create a course or an e-book around how anyone can start their own business within six months to a year. Some people earn thousands each month selling their own classes.

Memberships and paid subscriptions

Influencers can earn money by offering exclusive content and products through membership and paid subscription services. One of the most well-known platforms for this is Patreon. The program allows followers to pay a small monthly fee to the influencer in exchange for exclusive content or services. 

This strategy generally works out better for those influencers with a moderate to high following count. The larger the following an influencer has, the more money they can potentially make without having to charge their audience an arm and a leg.

Social media sponsored content

Sponsored content can make a big impact on an influencer's earnings. Social media sponsored posts are when companies pay influencers to post their products and services on influencers' social networks. 

They may share an endorsed social media post on Facebook, Twitter, LinkedIn, TikTok or any other popular social media outlet. The amount of money this brings in can vary between a few hundred dollars to a few thousand dollars. As a general rule, the greater a person's followers are, the higher their earnings per sponsored post.

Live event selling

Many influencers also earn money via live and in-person meetings. For example, a travel influencer can make money by organizing trips with a small group of people within their audience. A trend among some influencers is to develop and host a retreat or getaway around their field of expertise. 

A fitness coach can arrange and take signups to a yoga retreat where they host and lead the event. On the other hand, fashion influencers may earn money by hosting live wardrobe sales where users can buy clothes that have appeared on their social media platforms…which brings us to our next point. 

Reselling clothing or other goods

Fashion and beauty Instagram influencers often have an overabundance of product from brand deals, modeling and sponsored posts. Newer and up-and-coming designers and brands will send the influencer sample products to showcase on their social media platforms in exchange for brand awareness and driving sales. 

Those influencers usually have the option to keep the product, but a great way they can earn extra cash is by reselling on online sites such as Ebay, Poshmark, Facebook Marketplace or in physical resale shops, such as Plato's Closet.

Join SKILLR

Ready to up your influencing game on the SKILLR App? Submit your application and start raking in the dough! 

Download the SKILLR Apptoday. Want more SKILLR? Check out our blog page to learn more about how to make the most of the app. Follow along with us on Instagram, TikTok, Twitter, Facebook or LinkedIn for all thingsSKILLR.